Before the trailer begins, there is an age rating provided for those who it may concern. This is manly important if there is any age restrictions so that viewers are informed about what they might see. In Harry Potter and the chamber of secrets, the trailer begins with the logo of the production company. This is done to advertise themselves through their product and for copyright purposes. There are only three other times in the clip where we have worded information between the scenes. The first one is simply put ‘year two’ this is done so that the audience know that they are watching a trailer for the second film. The next time comes at the second minute, this is the title of the film. This information is provided for the audience to know which film this trailer is advertised for and which film to see at the cinema, and the third time, at the last five seconds of the trailer we are shown when the film will be coming out in cinemas available to see. Along with that information also come the name of their official website and the on-line keyword. This is mostly for advertising purposes. Finally comes the sound. Right from the start of the trailer we can hear someone narrating along with the diegetic sound from the characters in the film speaking. This is a great combination, as there are actual teaser conversations from the film which we get a sneak peak off and want to find out what they are about, but we also get the narration that explains a bit more of what’s to come in the film since the trailer shows so little yet without any spoilers.
The mortal instruments:
The mortal instruments features the main character Clarissa Adele Fray who believes she has had a regular life as a daughter of Jocelyn Fairchild. Later in the film, she begins to see unnatural signs which she doesn't understand the meaning of. A symbol in a film that repeats over and over again is great for audience to remember the film better, and it is unique. Clarissa finds out that she has angelic powers which is what the symbol stands for, and she follows a group of shadow hunters to save her mum.
The trailer:
I firstly watched the Mortal Instruments trailer with no sound to focus on the visual effects that were used. I noticed that the trailer builds up tension through a roughly chronological order of events. It starts with Clarissa’s everyday life events, which I noticed were all filmed in bright day light; Actually the first shot is a sunrise over the city, connoting hope, whereas when the transition slowly took place, a similar ‘over the city’ shot was taken, instead it was night time so most of the violent and frightening scenes of Clarissa being transformed into half Angel and the following events were filmed in hidden locations or in the dark.
I then watched the trailer with sound and focused on the music and other audio. There are three sections to the musical effects in the trailer. The beginning starts of with a soft and hopeful instrumental piece of music. This reflects the peaceful and innocent life that the city is living. The music then takes a turn to more of a dramatic sound and the audio special effects take over, this comes in at the point when Clarissa finds out more about herself and the world that was always hidden to her. Lastly comes the action and fast paced music to reflect on the fighting, and excitement that we get from the scenes.
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