There are two types of trailers. Theatrical and teaser trailer. There are a few differences which I have studied as well as the similarities in order to make my choice of which one I will create.
Teaser trailer:
This trailer is shown at early on in the production stage, so that the company can excite the audience of what's to come and share some footage with the public.
The general length that's allowed for a teaser trailer is a minute and a half. Sometimes, unlike with the theatrical trailer, the company decides not to put any actor speech into the footage to keep the script a secret for longer, that way the audience will want to know what the action that they can see is about. It would mostly be big budget films that would release a teaser trailer, since they have enough money to release an extra product to advertise their film.
Theatrical trailer:
These trailers are usually released closer to the release date of the film, and towards the end of the filming of all scenes so that the editorial team have the maximum footage to choose from, for the best trailer. The length of a theatrical trailer is 2:30 minutes or less as allowed by the MPAA. As spoken about in the teaser section, these trailers usually involve actors speaking and interacting to get a good idea of what might come up in the film yet without a spoiler.
From this small analysis, I think I would want to create a Theatrical trailer, since I can tell the audience about the film more, and get them engaged on a bigger scale. When I've watched some teaser trailers, I didn't understand a lot of it without the theatrical trailer.
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